I use Design Thinking to develop and deliver innovative ideas, change, and solutions to complicated problems. It is an activity-based process with a strong emphasis on teamwork and co-creation. I like to be inspired and challenged, to ‘learn-by-doing’ and I can creative problem solving to help companies.
Design Process.
Goal Definition.
Starting with a solid strategy to gather data is crucial during the discovery phase. This phase also allows us to better understand and empathize with users to uncover unmet needs.
2. Re-frame Opportunity
In this phase, I aim to find the user’s pat’ patterns and gain insights into their behaviors. Questioning assumptions, framing the POV, and defining the scope is important.
3. Ideation
This is the time to experiment, explore new possibilities, and co-create in diverse teams. In this process phase, it is important to make the ideas visible on any medium. I like to start sketching on paper or digital boards.
4. Evaluation
After proposing ideas, it is important to evaluate their desirability, feasibility, and viability, as well as analyze their constraints. Testing the proposed services or products with users is crucial to gain insights which can be used to refine the ideas. This iterative process of refining and testing should be repeated until the proposed ideas meet the desired standards.
5. Delivery
The delivery phase of a project can have varied outcomes. Depending on the nature of the project, the insights gained during the research phase may be translated into a tangible product or used to create a style guide. In cases where the project is research-oriented, the findings are typically translated into a report shared with the clients to help them make informed decisions based on the research.
Research methods and tools.
User Interviews
Focus groups
Surveys
Usability test
Diary study
A/B testing
Human-centered design
Brainstorming
Wireframes
Mockups
User Stories
Personas
User journey
Prototypes
Design Thinking
Emotional Branding
Lego serious play
Design is not just what it looks like and feels like. Design is how it works.
-Steve Jobs